From Interior Design to Retail: The Natural Evolution of Curation
For many interior designers, the transition from designing spaces to sourcing and selling fine products and antiques is a natural progression. After years of curating the perfect pieces for clients, identifying rare finds, and developing a keen eye for quality and craftsmanship, expanding into retail becomes a seamless next step.
Rembaum-Hanau: A Case Study in Design & Retail Synergy
Rembaum-Hanau exemplifies this shift. Known for their sophisticated approach to interiors, they have expanded their expertise beyond traditional design services to offer a curated selection of art objects, furniture, and antiques. This evolution allows them to not only create beautiful spaces but also provide clients with direct access to the unique and timeless pieces that define their aesthetic.
The Marketing Advantage: Telling a Cohesive Story
MODRN PR collaborates with clients like Rembaum-Hanau to amplify the narrative around their interior design work and retail offerings, ensuring their expertise is effectively communicated to a broader audience. Aligning these two facets of their business helps:
Build Brand Authority – As a designer, sourcing high-end furnishings and décor establishes expertise. A retail presence reinforces that authority, positioning the brand as both a tastemaker and a trusted source.
Engage Multiple Audiences – While full-scale interior design projects may appeal to a specific clientele, offering curated products opens the door to a wider audience who may not need design services but still want a piece of the brand’s aesthetic.
Create Multiple Revenue Streams – By merging design with retail, businesses can drive sales beyond client projects, increasing both visibility and profitability.
Leverage Cross-Promotion – Featuring sourced pieces within completed design projects (and vice versa) provides rich content for marketing, from social media and email campaigns to editorial opportunities and collaborations.
Interior Design & Retail: A Symbiotic Relationship
The evolution from design to retail is more than a business move—it’s a reflection of the designer’s natural role as a curator. Whether through antiques, custom pieces, or carefully selected décor, this shift allows designers to extend their influence beyond projects and into the homes of a broader audience. And with a strategic marketing approach, the two aspects of the business work together to enhance visibility, credibility, and sales.
If you're an interior designer considering retail, or already making the transition, MODRN PR can help you craft a marketing strategy that amplifies both sides of your brand. Let’s build a story that not only showcases your design expertise but also drives product sales in a way that feels authentic and effortless.
