As interior designers expand into product design, Jessica Gersten’s Ropeira collection showcases how a distinct aesthetic can evolve into a recognizable brand.

The line between interior and product design is blurring, as more designers move beyond spatial concepts to create objects that define them. Jessica Gersten, known for her layered, sculptural approach to interiors, is the latest to make this leap—bringing her refined aesthetic into the world of lighting with Ropeira, her new collection.

This shift isn’t just about creativity—it’s about brand building.

As designers move into product design, they create tangible extensions of their style, allowing their signature aesthetic to live beyond individual client projects. A single interior may be experienced by only a handful of people, but a well-designed product can reach a global audience, expanding brand recognition and opening new revenue streams.

With Ropeira, Gersten translates her signature juxtaposition of organic and geometric forms into lighting. The collection merges soft, tactile rope with structured metalwork, creating a balance of movement, texture, and precision. Each piece is not just an object but a statement—one that carries her design philosophy into spaces she may never physically design herself.

For interior designers, stepping into product design isn’t just a creative evolution; it’s a strategic move. It offers opportunities to engage with a broader audience, collaborate with retailers, and establish a presence in new markets. The rise of social media and e-commerce has further accelerated this trend, making it easier than ever for designers to launch collections that resonate with both industry professionals and consumers.

As more designers embrace this hybrid role, one thing is clear: the future of interior design isn’t just about creating spaces—it’s about shaping the objects that define them. With Ropeira, Gersten translates her design philosophy into lighting, bringing form, texture, and structure to a new dimension.